This project focused on creating a logo for a family-run painting business with over 25 years of experience. The goal was to develop something that felt simple, memorable, and rooted in craftsmanship, while avoiding the typical painting visuals like brushes or houses.The process started with exploring ideas around legacy, connection, and generational continuity, leading to early concepts inspired by chain links and Celtic knots. From there, the direction shifted toward a more refined LP monogram, simplifying the forms into something more iconic and scalable.Through multiple iterations, I explored structure, negative space, and contrast, eventually introducing a brush-like texture to better connect the mark to the trade itself. The final result is a bold, minimal LP mark that balances precision and movement, representing both the craftsmanship of the work and the legacy behind the business.
